Vera Bradley
Vera Bradley is the handbag company that creates bold, thoughtfully designed pieces that enrich everyday movement and mark life’s meaningful occasions.
At Vera Bradley, I was responsible for the creation and management website assets for both mobile and desktop. I also worked on art direction, email design, social & paid media assets, internal marketing, POP, retail marketing, and packaging.
Website Redesign
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience. I helped direct the creative vision from idea to implementation resulting in a 300% increase in Travel YoY.
NBCAM Campaign
October is Breast Cancer Awareness Month. Vera Bradley Foundation for Breast Cancer donates all proceeds of featured patterns to Breast Cancer research. Here I was able to concept, art direct, and design all aspects of this campaign and even create a mini design guide for the brand to reference.
VB Cloud
Vera Bradley Launch of footwear. Creating a light and new experience to the VB customer. Design and concepting packaging, retail store design, emails, and landing pages. Assist art directing photo and video alongside Art Directors.
Even more work…
(click on image to see examples)
Homepages & Landing Pages
Lead graphic designer for VB.com and international sites. Providing solutions for marketing, merchandising, and sales in a creative way. Designing for mobile and desktop. Creating and maintaining homepage, 8-15 landing pages, and PDP, various DLPs every season.
Art Direction
Still life art direction, creating and providing visual direction with a keen eye for detail, lighting, and texture to photographers, stylists, and other graphic designers.
Retail
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience.
Email Design
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience.
Brand Guidelines
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience.
Packaging
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience.
Paid & Social Media
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience.
Sourcebook
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience.
Internal Documents
Graphic Designer, my creative expertise and strategic contribution created compelling visuals that elevated brand communication and user experience.
