Design | Art Direction | Concepting

This is a digital selling tool book to help aid the sales team to show indirect buyers new patterns and products. This book allows the sales team to seamlessly speak through key intivatives for the company for the season. Buyers gain a clear understanding of importance of Vera Bradley’s seasonal feel and categories the company plans to focus on. Key accounts include: Macy’s, Dillards, The Paper Store, Hallmark, & More.

Book includes features of: Pattern, Product, Promotion, Merchandising & Visual strategies.