VB Cloud Footwear
Digital Design- Email | Website
Vera Bradley is known industry-wide for being comfortable, casual and functional so an extension into footwear is only a logical next step in our pursuit of cross-category, sustainable growth. Low Tech Performance meets Style. Convey the comfort attributes of the show but show the 2-mile aspect of the shoe that it is comfortable for her to wear to run her errands, drop off the kids, and go to the grocery while looking “put together” and fashionable. This page uses a repetitive background to achieve a sky look while scrolling over the page.
Art Director: Allison Guido
Sneak Peak
Launch
Landing Page