Digital Design - Website | Email | Paid Media | Assistant Art Director

Featherweight is a 100% pre-consumer waste, recycled nylon fabrication with the majority of the raw nylon coming from fishing nets and wasted nylon yarns or fabrics. Featherweight has been brought into the line as an athleisure-oriented collection that bridges fashion and function with a super-lightweight construction and technical features to get her from point A to point B. This collection is intended for consumers with an active lifestyle, featuring multiple hands-free options and silhouettes that allow her to seamlessly transition throughout her day while still being fashion-forward. Working with Merchandising, marketing, and art directors in order to strategy towards a younger, more active, customer.

Art Director: Elyse Boutall